This is all very important in persuasion.
So the new discoveries in the field of seduction and persuasion have to do with ways of speaking, ways of being and ways of presenting yourself.
Even with the way you look, the sound of your voice, your gestures, your rhythm when you speak, how you move your body, you can present yourself in a way to trigger in other people certain emotions you want. You can play with other people’s emotions.
You can get to a position to say: If I use this kind of sound and gesture, I will trigger this effect in the other person.
But how do we know, that universally we'll get the same result...?